Visual Inspirations Behind 'Way To Go'
Empire of the Sun's 2016 track "Way To Go" from their album Vines pulsates with the duo's signature blend of electronic flair and ethereal melodies. This vibrant soundscape isn’t merely a product of studio magic; its visual identity owes much to an unexpected collaboration that reshapes the way we perceive their music.
A Fusion of Worlds
For the music video of "Way To Go," the duo—comprised of Luke Steele and Nick Littlemore—collaborated with renowned visual artist and director, Josh Graham. Known for his work across various creative fields, Graham brought a unique perspective to the project that intertwined art and music seamlessly. The result is a visually stunning piece that captivates the viewer while accentuating the song’s themes of positivity and exploration.
Lyrics That Spark the Imagination
The lyrics of "Way To Go" are a celebration of personal triumph and the resilience needed to navigate life’s challenges. Steele's lyrics, particularly in the chorus, evoke a sense of liberation:
"I’m on my way, I’m on my way to go"
This line not only serves as a catchy hook but also sets the stage for the visual exuberance that accompanies it. Graham's direction complements this ethos, employing vivid colors and surreal landscapes that mirror the uplifting sentiments of the track.
Unconventional Partnerships
The partnership between Graham and Empire of the Sun exemplifies how music videos can transcend traditional boundaries. With Graham’s background in graphic design and multimedia, he infused the video with a narrative that feels both dreamlike and grounded. This balance reflects the essence of Empire of the Sun's music—where escapism meets reality.
Artistic Evolution
"Way To Go" serves as a pivotal moment in the evolution of Empire of the Sun's visual identity. The duo, who originally burst onto the scene with their flamboyant costumes and theatrical performances, have continued to innovate their approach with each album. Vines showcases a more mature sound while still embracing their penchant for the fantastical.
Empire of the Sun's visual style has often drawn comparisons to cinematic narratives, emphasizing storytelling through vibrant imagery.
Conclusion: A New Era of Expression
In a landscape where music videos often follow predictable formulas, the collaboration on "Way To Go" stands out. It marks a fresh chapter for Empire of the Sun, showcasing their ability to adapt and evolve while maintaining the core of what makes their music resonate. As they invite listeners on this journey, both sonically and visually, it's clear that the duo is unafraid to explore new realms of artistic expression.