The Collaborative Essence of 88GLAM
Formed in 2017, 88GLAM emerged as a Canadian hip-hop duo that quickly captivated audiences with their distinct style. Shakqueel '88Camino' Burthwright and Derek 'Wise' Bissue, both artists with roots in the Toronto music scene, brought their unique backgrounds to the table when creating their latest track, 'Urgent Messages'. This song, which is part of their 2022 self-titled album, showcases a fusion of sounds that reflect their growth both as individuals and as collaborators.
Crafting a Unique Sound
From the start, 88GLAM's sound has always been a mix of melodic hooks and hard-hitting beats. In 'Urgent Messages', this blend is more pronounced than ever. The production, which leans heavily into atmospheric synths and minimalist percussion, creates an immersive backdrop that complements their lyrical themes of urgency and introspection. Lines like
encapsulate the pressure they feel in their careers and lives."Every moment feels like a race, can’t keep up with my pace"
Influences and Evolution
Having once been signed to XO, alongside artists like The Weeknd and Belly, 88GLAM is no stranger to high-caliber collaborations. Their experience under a label synonymous with innovation has clearly influenced their sound. 'Urgent Messages' reflects not only their personal evolution but also the broader shifts in the hip-hop genre, where melodic elements are increasingly intertwined with traditional rap.
Interestingly, the duo's name itself—88GLAM—reflects their duality: the '88' symbolizes their roots in hip-hop culture, while 'GLAM' suggests a flair for the artistic and extravagant.
The Role of Production
Co-produced by Wise and other collaborators, the track showcases a polished yet raw production style. The beats are intentionally sparse, allowing the duo's vocal delivery to shine. This approach creates a sense of intimacy, drawing listeners into their world. The chorus, which repeats the phrase
, serves as a rallying cry for anyone feeling overwhelmed by life's demands."Got these urgent messages, can’t ignore the signs"
Thematic Depth
The lyrics in 'Urgent Messages' reflect a keen awareness of the pressures that come with success. 88GLAM navigates themes of ambition and anxiety with a refreshing honesty. Their willingness to confront these feelings head-on sets them apart in a genre often characterized by bravado. The song's urgency is palpable, making it relatable to fans who feel the weight of their own expectations.
Conclusion: A New Chapter
'Urgent Messages' stands as a testament to 88GLAM's growth as artists. It's a track that not only showcases their sonic evolution but also their ability to collaborate effectively. As they continue to carve out their niche in the music industry, it’s clear that their unique sound will keep pushing boundaries, inviting listeners to join them on their journey.